asd agenda10

Agenda


Sessions, networking opportunities

    •  
    • 08:30 – 09:30
      REGISTRATION & WELCOME
       
       
    • 09:30 – 10:00
    • Taking Companies To The Next Level, Lessons Learned From Working With Unicorns
       
      • Madhavan Ramanujam
      • Pricing Guru & Unicorn Whisperer
      •  
    • 10:00 – 10:05
    • Digital Trends in Marketing
       
      • Meltem Bakiler Şahin
      • Vodafone Turkey, Executive Committee Vice President
      •  
    • 10:05 – 10:45
    • NETWORKING BREAK
       
       
    • 10:45 – 12:00
      PANEL
      Market Experiences From Companies Beyond Boundaries
       
      • Demet İkiler (moderator)
      • WPP, Country Manager & GroupM, CEO
      •  
      • Ahmet Olmuştur
      • THY, Marketing and Sales VP
      • Dr. Berk Çağdaş
      • Renault Mais, General Manager and CEO
      • Can Çaka
      • Anadolu Efes , CEO
      • Erdem Çakır
      • Nestle Turkey, Sales General Manager
      • Kamuran Uçar
      • Unilever, Iran, Caucasus and Central Asia Genel Manager
      •  
    • 12:00 – 14:00
      NETWORKING LUNCH
       
       
    • 14:00 – 15:00
    • PANEL
      Stratejik Pazarlamaya Yeni Bakış: Müşteri Odaklı Ciro Yönetimi
       
      • Mert Terzioğlu (moderator)
      • Simon Kucher & Partners, Partner & Board Member
      •  
      • Aslan Saranga
      • Domino's Pizza, Eurasia Group CEO
      • Birim Gönülşen Özyürekli
      • VISA, South-Eastern Europe, Head of Marketing
      • Cem Akkaş
      • Eczacıbaşı Yapı Ürünleri Grubu, Brand Marketing Director
      • Murat Büyükkucak
      • Vodafone Turkey, Head of Marketing, Vodafone Business
      • Zeynep Dipçin Akdoğan
      • Eti Gıda, VP Marketing & Executive Committee Member
      •  
    •  
       
    • 15:00 – 15:15
    • .
      • Timuçin Güler
      • T.C. Kültür ve Turizm Bakanlığı, Tanıtma Genel Müdürü
      •  
    • 15:15 – 15:30

      Anatolia, The Biggest Farm in the World

      • Cem Rodoslu
      • Migros, Marketing and International Operations Executive Committee Member
      •  
    • 15:30 – 16:00
    • KAHVE ARASI
       
       
    • 16:00 – 17:00
      PANEL
      New Playground of Marketing
       
      • Didem Şekerel Erdoğan (moderator)
      • Nielsen Turkey, Country Manager & Retail Group VP (Eastern Europe, Russia, Middle East and Africa)
      •  
      • Dr. Abdülbahri Danış
      • itelligence Turkey, CEO
      • Ateş İnce
      • Madd Entertainment, General Manager
      • Barış Özistek
      • NetMarble, EMEA President
      • Timur Altop
      • Youtube Turkey, Country Manager
      • Uygar Doyuran
      • GE Digital, Turkey General Manager
      •  
    • 17:00 – 18:30
      • top 50 cmo award ceremony & coctaıl
         
         
  • 08:30 – 09:30
    REGISTRATION & welcome
     
     
  • 09:30 – 10:00

    Alla Turca Innovation

    • Cem Boyner (Opening Speech)
    • Boyner Group, CEO
  • 10:00 – 11:00
    PANEL
    The Role of CMO from Board Perspective
    • Demet İkiler (moderator)
    • WPP Turkey, Country Manager
    •  
    • Bülent Hiçsönmez
    • Google Turkey, Country Director
    • Cüneyt Yavuz
    • Mavi, CEO
    • Selim Şiper
    • Petrol Ofisi, CEO
    • Tankut Turnaoğlu
    • P&G Turkey ve Caucasia, General Manager
    •  
  • 11:00 – 11:30
  • NETWORKING BREAK
     
     
  • 11:30 – 12:30
    PANEL
    Value Management: Marketing & Finance & Brand
    • Dr. Mahmut Kurşun (moderator)
    • Ciner Group President & GM of Digital Media, IAB Turkey Manager
    •  
    • Bülent Gürcan
    • Teknosa, General Manager
    • Cemil Tokel
    • Şişecam, Glassware Group President
    • Cüneyt Erpolat
    • Alibaba.com Turkey, Country Manager
    • Neslihan Uçar Çadırcı
    • Hopi Turkey, General Manager
    •  
  • 12:30 – 14:00
    LUNCH BREAK
     
     
  • 14:00 – 15:00
  • PANEL
    Behavioral Architechture of Marketing
    • Arda Köterin (moderator)
    • Insider, Founder Partner & VP of Partner Success
    •  
    • Çağla Şenkardeş
    • Doğuş Media Group, Marketing and Corporate Communication Group President
    • Didem Şekerel Erdoğan
    • Nielsen, General Manager
    • Esen Mestan Kocatürk
    • Avon, Commercial Marketing Director
    • Pınar Öney Bilsel
    • Nestle Turkey, Business Executive Manager of Beverages
    •  
  • 15:00 – 15:30
  • NETWORKING BREAK
     
     
  • 15:30 – 16:30
  • PANEL
    Digital Transformation & Marketing 5.0
    • Cüneyt Toros (moderator)
    • Fortune Turkey, Editorial Director
    •  
    • Barış Erdim
    • Toyota Turkey, Marketing Director
    • İsmail Bütün
    • Turkcell, CMO
    • Serkan Ülgen
    • Yapı Kredi, Retail Banking Asistant General Manager
    • Zeynep Yalım Uzun
    • Arçelik, CMO
    •  
  • 16:30 – 18:00
    • TOP 50 CMO AWARD CERAMONY & COCkTAİL