About the Research
The “50 Most Effective CMOs” list, which has been conducted by BMI Business School in collaboration with DataExpert since 2016, targets “Marketing Leaders” who represent the marketing function at the highest level in their companies. Turkey’s 50 Most Effective Marketing Leaders, who stand out with their performance, are identified based on criteria determined by the Research Advisory Board consisting of industry experts and academics.
Research Criteria
- The survey covers the executives who represent the relevant function at the highest level in their companies. (Candidates who report to another executive in the same function other than Global Management, BoD, CEO, General Manager, Group President, etc. are excluded.) In group companies, the senior function manager of each company belonging to the group has the right to participate separately.
- In order for the candidates to be evaluated within the scope of the research, they must have a minimum of 1 year of experience in the relevant function in their current company. 1 year and min. 6 months in their current position. 6 months in their current position.
- Participation in the research is realized through the research participation form that will be sent individually. You can contact info@csummitseries.com to request the application form.
- Participation in the research is voluntary.
- The application forms received from the candidates during the application period are reviewed by the Advisory Board.
- Each Advisory Board member has 1 vote.
- The 50 executives who receive the highest number of votes from the members of the Research Advisory Board are announced as the 50 Most Effective Function Leaders.
Advisory Board
Akan Abdula
FutureBright Group
Founding Partner
Prof. Dr. Banu Karsak
Galatasaray University
Faculty Member of Faculty of Communication
Prof. Dr. Çisil Sohodol
Bahçeşehir University Faculty of Communication
Faculty Member, UNITAR CIFAL Istanbul Director
Didem Şekerel Erdoğan
NielsenIQ
EEMEA E-Commerce Vice President NIQ (NielsenIQ + GfK) Turkey General Manager
İnanç Dedebaş
Publicis Groupe Türkiye
CEO
Prof. Dr. Mert Uydacı
Marmara University
Marketing and Advertising Department
Nuran Durmaz
Data Expert
Partner
Prof. Dr. Şebnem Burnaz
Istanbul Technical University
Faculty Member at the Faculty of Business Administration
Yasin Altunkaya
Data Expert
Managing Partner
Prof. Dr. Yeşim Güçdemir
Istanbul University
Faculty Member of Faculty of Communication
Prof. Dr. Yusuf Can Erdem
Yeditepe University
Faculty Member
